HOME ORDER CATALOG CONTACT US ABOUT US
   Building / Land Laws
   Corporate Laws
   Customs
   Income Tax Laws
   Labour Laws (SINDH)
   LLB Guides Part I
   LLB Guides Part II
   Sales Tax & Federal Excise Laws
   Sales Tax on Services (Provincial)
   Sindh Civil Service Laws

Petiwala's Stationary
   Abstracts of Sindh Labour Laws
   ACCOUNT BOOKS
   CORPORATE
   FILE COVERS
   INCOME TAX
   LABOUR
   LABOUR CARDS & FORMS
   OFFICE STATIONARY
   PARTNERSHIP FORMS
   SALES TAX
   SCHOOL REGISTERS
   SHOPS & ESTABLISHMENTS
   TREASURY FORMS

Name:
Company:
Email Address:


Dictionary of Marketing Terms

Published by Viva, this completely revised and expanded edition of the Viva’s Dictionary of Marketing Terms is an essential reference for business professionals and students alike. Developed by Peter D. Bennett of The Pennsylvania State University in cooperation with marketing experts and top academics from across the country, the more than 2,500 up-to-date definitions include all of today’s most important marketing terms, from every aspect of the field. Fully cross-referenced for ease of use, this comprehensive resource covers both the day-to-day terminology and specialized vocabulary in corporate and academic use. Viva’s Dictionary of Marketing Terms is a truly indispensable guide that helps everyone from newcomers to senior-level marketing executives gain a more thorough understanding of every critical marketing concept.

Author:Peter D Bennett
Edition.
Rupees.488/-
Go Back